April 10, 2019
1912 Community Center (Moscow, Idaho)
Bird discussed "The Art and Science of Public Opinion Polling"
at the League of Women Voters of Moscow (LWV-Moscow) public forum at
Moscow’s 1912 Community Center.
polls are pervasive, popular and controversial. In 2016, they came under
criticism for missing the winner of the presidential election in several
key states. As a result, pollsters responded with new methods to better
measure voters’ opinions.
presentation provided an overview of survey methodology, including
sample size and selection, question wording, and interpretation. It will
also describe the challenges that pollsters face in choosing samples
that accurately reflect the age, education, economic status and ethnic
diversity of the target population.
spent 15 years as a newspaper reporter and editor. He has taught
journalism at the University of Idaho since 1999. Bird is a former
director of UI’s School of Journalism and Mass Media. He holds a
doctorate in American Studies from Washington State University.